My day job is with Holmes Smokehouse, a high end purveyor of fine meat products, where I work as the Director of Marketing/Creative Director. Last month we "unleashed" our own brand of hot dogs on the greater Houston market along with Dallas, and San Antonio. Above is the billboard campaign we currently have up all over the major byways in Houston. In designing this billboard I tried not to stray to much from our previous billboard campaigns which focuses heavily on our product shot. We also wanted to convey that our dog would be able to compete in the regional market and we accomplished this by calling out all the other big brands with a little comedy.
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