New Holmes Smokehouse Labels

It has been over 2 years in transition to elevate the packaging for Holmes Smokehouse. Done gradually over a long period I have been able to hold onto the existing base of customers who purchase the product and capture a plethora of new buyers with the new packaging. The last design worked very well in the marketplace and this one promises to elevate the brand even further.

Dynamo/Holmes Magnetic Case Headers

Above are two POP magnet case headers that will be hitting stores around the 4th of July this year. With Holmes Smokehouse now being the official hot dog, sausage, bacon, and jerky of the Houston Dynamo this material is part of the multitude that is hitting the market in the coming months to get the word out to all our hungry fans. These magnets are placed at the top of the meat cases inline with our product along with shelf strips that will help ensure the Holmes brand has a strong presence. Along with this we are also promoting our sausage and hot dogs heavily at all Dynamo home games with our Mobile Smokehouse, concession POP materials, and custom trading cards with the Holmes brand covering the back of the card.

Holmes Smokehouse Family Picnic

I created the t-shirts above for our 1st annual Holmes Smokehouse picnic which went off without a hitch. The top shirt was for the guys and the other for the ladies & kids. The picnic was right around halloween and I thought I would capitalize on the theme and have a western kind of flair on the adult shirt.

Pokemon Mobile

Here we have another hanging mobile designed for the Pokemon Diamond and Pearl card set. This was a conceptual piece that was created to capture some new business. I used the characters and logo from the cards but the backgrounds and conceptual layout came from me. The structure was designed to be manufactured in corrugated with litho laminated print. I rendered the structure in Strata and stripped the art in photoshop.

Pie in the Sky

This series is a set of mobiles that I created for a local Pie company to use in-store and seasonally. This company is very whimsical but wanted to start tightening up their image so they would attract franchise opportunities. These pieces helped to accomplish that.

This is a holiday lead in mobile for Thanksgiving and below is one used year round. These were created using a corrugated substrate so that the cost would be kept down and they could be replaced easily if damaged.

Holmes Smokehouse Sales Sheet

Here is the latest sales sheet for Holmes Smokehouse. This sheet is one of many for the Holmes brand and needed to fit in with the current branding of the sausage line.

Burton Sausage Sales Sheet

I just finished this one for Burton Sausage. They have never had a sales sheet before for their salesmen, this should hopefully give them a lot more credibility when approaching new and existing customers. I wanted to keep in mind the small town flavor with this product and brand image from the labels. 

Phone Pallet

Strata is a powerful tool in the world of packaging design/retail display. This is a rendering that I did for the sales staff at a previous job to use as a selling tool to acquire some new business. This new corrugated blister packaging was way more eco friendly and just as secure using minimal plastic. I modeled everything here including the phones.

New Burton Sausage Labels

Burton Sausage is another brand I work with at Holmes Smokehouse. These are two separate companies owned by a parent organization that have two completely different flavor profiles and brand appearance. These new labels I created are an immense upgrade from what they are currently using. Which is a bland color driven no frills look. I've decided to give Burton a small town distressed feeling to bring it back to its roots of where the company started and to let the consumer know that the brand still has that small batch high end flavor that they have come to expect. This was a lot of fun to work on since I was able to incorporate some of my illustration into the piece. Below is the conceptual sketch I started with when I was brainstorming what this label should look like.

This one came all out of my head (no photo reference).

Hot Dog Billboard

My day job is with Holmes Smokehouse, a high end purveyor of fine meat products, where I work as the Director of Marketing/Creative Director. Last month we "unleashed" our own brand of hot dogs on the greater Houston market along with Dallas, and San Antonio. Above is the billboard campaign we currently have up all over the major byways in Houston. In designing this billboard I tried not to stray to much from our previous billboard campaigns which focuses heavily on our product shot. We also wanted to convey that our dog would be able to compete in the regional market and we accomplished this by calling out all the other big brands with a little comedy.

Lawyer In The Glove Box

This was a righteously fun project to work on and the first and only AS SEEN ON TV product that I've branded. The client came to us with nothing except for his actual product, which in this case was a booklet and a disposable camera. I was fortunate enough to get to create a complete brand image on this one. This picture is of course the box completely unfolded. The images of the lawyer used are completely doctored in photoshop. The body and head are separate images and the hand on the front is my own.

Henry the V

The client for this job was a High School Marching Band Director who wanted to have me create some high end printed t-shirts for the marching bands yearly theme which was Henry the V. Above is the sketch I worked up to get a fairly concrete idea of where I wanted to go with this. I decided that the shirt would have a pocket print and a full back print. Both would be 4 color process on a dark shirt. For you printers out there I'm sure your cringing right about now. But in the end I ended up printing the shirt digitally and it turned out great. Fortunately for me the quantities allowed for this.

This is the final t-shirt design with the top image as the full back print and the bottom for the pocket area. Besides the castle all of this was created in illustrator CS3.

LCG Business Cards

Here we have some business card layouts that I created for LCG Discovery Experts. They wanted a high end technical look for their logo design and business cards. The challenge with this job was to incorporate a subtle hard drive image into the three letters of their logo without losing the integrity and legibility of the letters.