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New Holmes Smokehouse Labels

Monday, June 7, 2010


It has been over 2 years in transition to elevate the packaging for Holmes Smokehouse. Done gradually over a long period I have been able to hold onto the existing base of customers who purchase the product and capture a plethora of new buyers with the new packaging. The last design worked very well in the marketplace and this one promises to elevate the brand even further.

Dynamo/Holmes Magnetic Case Headers

Thursday, June 3, 2010



Above are two POP magnet case headers that will be hitting stores around the 4th of July this year. With Holmes Smokehouse now being the official hot dog, sausage, bacon, and jerky of the Houston Dynamo this material is part of the multitude that is hitting the market in the coming months to get the word out to all our hungry fans. These magnets are placed at the top of the meat cases inline with our product along with shelf strips that will help ensure the Holmes brand has a strong presence. Along with this we are also promoting our sausage and hot dogs heavily at all Dynamo home games with our Mobile Smokehouse, concession POP materials, and custom trading cards with the Holmes brand covering the back of the card.

Holmes Smokehouse Family Picnic

Friday, May 7, 2010




I created the t-shirts above for our 1st annual Holmes Smokehouse picnic which went off without a hitch. The top shirt was for the guys and the other for the ladies & kids. The picnic was right around halloween and I thought I would capitalize on the theme and have a western kind of flair on the adult shirt.

Pokemon Mobile

Thursday, May 6, 2010




Here we have another hanging mobile designed for the Pokemon Diamond and Pearl card set. This was a conceptual piece that was created to capture some new business. I used the characters and logo from the cards but the backgrounds and conceptual layout came from me. The structure was designed to be manufactured in corrugated with litho laminated print. I rendered the structure in Strata and stripped the art in photoshop.

Pie in the Sky

Wednesday, May 5, 2010




This series is a set of mobiles that I created for a local Pie company to use in-store and seasonally. This company is very whimsical but wanted to start tightening up their image so they would attract franchise opportunities. These pieces helped to accomplish that.


This is a holiday lead in mobile for Thanksgiving and below is one used year round. These were created using a corrugated substrate so that the cost would be kept down and they could be replaced easily if damaged.


Holmes Smokehouse Sales Sheet

Monday, May 3, 2010




Here is the latest sales sheet for Holmes Smokehouse. This sheet is one of many for the Holmes brand and needed to fit in with the current branding of the sausage line.

Burton Sausage Sales Sheet




I just finished this one for Burton Sausage. They have never had a sales sheet before for their salesmen, this should hopefully give them a lot more credibility when approaching new and existing customers. I wanted to keep in mind the small town flavor with this product and brand image from the labels.